Research & Consultancy

Sense Lab

EMOTITECH Sense Lab

Affective R&D

EMOTITECH operates at the intersection of affective technology, human-centered AI, and multisensory design, leveraging emotional bio-data and behavioral science to drive innovation in wearable technology, immersive experiences, and branded interactions.

Our lab provides:

  • Emotional Data Insights – Research on physiological and behavioral markers of human emotion, using EEG, EDA, rPPG, and AI-driven analytics.
  • Neuroscience & Behavioral Science Applications – Translating cognitive and emotional research into actionable strategies for product design, user experience, and brand engagement.
  • Multisensory & Experience Design – Developing immersive interactions that integrate sound, light, haptics, and scent for wellness, luxury, and digital environments.
  • Strategic Consultancy – Partnering with brands, tech innovators, and research institutions to create emotionally intelligent products and environments.

Data Backed Behavioral science

Organizations plan, but humans act differently.

We leverage cutting-edge behavioral science and emotional biometric data to provide organizations with actionable insights that drive smarter decision-making. By combining the latest advancements in affective technology with proven behavioral research, we help brands understand and predict consumer behavior, enhance employee well-being, and optimize user experiences. Our bespoke consultancy services empower businesses to create emotionally resonant strategies, improve engagement, and foster deeper connections with their audiences, ensuring that every decision is informed by data-driven emotional intelligence.

Our Innovation Approach to Understanding Human Behavior is different

We integrate diverse research disciplines to develop the most effective solutions, examining how hormonal fluctuations impact human behavior, perception, decision-making, and beyond. By exploring these connections, we unlock deeper insights into the complexities of the human experience. Based on these observations and research, we build the most efficient algorithms, which are then applied to our technology and AI systems

Perception Science

> HUMAN FEEDBACK

  • Sensory Lab Panels
  • Descriptive Analysis
  • Sensory Narratives

Behavioral Science

> ANALYZE & PREDICT

  • Human Behaviour
  • Decisions
  • Trust

Affective Technology

> VERIFIED DATA

  • Biometric & Env. Data
  • Emotion AI
  • Frontier Tech Testing

Empathic Design

> UNIQUE EXPERIENCES

  • Branding
  • Product & Service
  • Experiential Events